Full Job Description
Exciting Opportunity for a Digital Content Strategist in Carrboro, NC
Are you passionate about content creation and digital marketing? Do you have the skills to design innovative content strategies that resonate with audiences and drive engagement? If so, we invite you to apply for the role of Digital Content Strategist at Innovatech Solutions, a premier technology company located in the heart of Carrboro, North Carolina.
About Innovatech Solutions
Innovatech Solutions has been a leader in the tech industry for over a decade, providing cutting-edge products and services that connect individuals through technology. With a commitment to creativity and innovation, our team works collaboratively to deliver outstanding digital experiences. Join us as we expand our reach and continue to establish impactful strategies that align with our brand's mission.
Your Role as a Digital Content Strategist
As our Digital Content Strategist, you will play a pivotal role in shaping our online presence and enhancing our brand narrative. You will work closely with cross-functional teams, including marketing, design, and sales, to create content strategies that engage our audiences and boost our SEO performance. Your primary responsibilities will include:
- Content Strategy Development: Design and implement comprehensive content strategies that align with business goals and drive customer engagement.
- SEO Optimization: Conduct thorough keyword research and analysis to optimize content for search engines, ensuring our visibility improves across all platforms.
- Content Creation: Collaborate with writers, designers, and stakeholders to produce eye-catching and informative content, including blog posts, articles, infographics, and social media posts.
- Data Analysis: Monitor and analyze web analytics and user engagement metrics to assess the performance of content strategies, proposing enhancements as needed.
- Market Research: Stay ahead of industry trends and competitor strategies to inform your content approach and explore new content formats.
- Brand Storytelling: Develop compelling narratives that effectively communicate our brand values and mission, ensuring consistency across all digital touchpoints.
- Collaboration: Work in tandem with the marketing team to execute promotional campaigns and grow our online presence through engaging content.
What We Offer
At Innovatech Solutions, we believe in nurturing talent and investing in our employees’ growth. Here's what you can expect when you join our team:
- Competitive Salary: We offer a competitive salary package that reflects your skills and experience.
- Benefits Package: Health, dental, and retirement plans to ensure your well-being and financial security.
- Remote Work Flexibility: Enjoy the opportunity to work remotely, with occasional meetings in our Carrboro office.
- Professional Development: We support your career growth by offering training programs, workshops, and opportunities for advancement.
- Collaborative Environment: Join a dynamic, diverse team that values creativity and encourages innovative thinking.
Your Qualifications
We are looking for candidates with the following qualifications to succeed as a Digital Content Strategist:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content strategy, digital marketing, or a similar role.
- Strong understanding of SEO practices and content management systems.
- Exceptional writing, editing, and storytelling skills.
- Proficient in analytics tools (e.g., Google Analytics, SEMrush) to analyze performance and drive data-driven decisions.
- Adept at multi-tasking and managing multiple projects in a fast-paced environment.
- Familiarity with social media platforms and digital marketing trends.
Why Carrboro, NC?
Carrboro is not just a place to work; it’s a vibrant community that offers plenty of opportunities for residents. With its rich cultural heritage, historical significance, and thriving arts scene, Carrboro is an excellent place to call home. Enjoy picturesque parks, locally owned eateries, and a welcoming environment that thrives on innovation and creativity. Being part of Innovatech in Carrboro means you are at the crossroads of technology and culture.
How to Apply
If you are ready to take the next step in your career and want to become a key player at Innovatech Solutions as a Digital Content Strategist, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.
Innovatech Solutions is an Equal Opportunity Employer
At Innovatech Solutions, we value diversity and inclusivity. We are committed to creating a welcoming environment for all employees. We celebrate differences and strive to provide equal opportunities in employment.